个人简介

2014年从美国纽约州立大学布法罗分校毕业，获传播学博士学位。先后任职于德州理工大学、拉玛大学。2018年回国，现就职于华南理工大学新闻与传播学院，教授、博士生导师。此外，我还担任广东省公众健康风险监测与信息传播中心（省级智库）副主任、中国新闻史学会健康传播专委会常务理事、中国老龄传播学会常委、SSCI期刊Asian Journal of Communication编委会成员等职务。

作为一名健康传播学者，我的研究关注健康信息设计与传播效果。这一两年来，我的研究开始转向智能健康传播。我认为智能健康传播与传统健康传播最大的不同在于，原本作为信息传播渠道的媒介在人工智能时代兼具工具与行动者的双重属性。因此，作为行动者的健康智能体将如何影响健康传播效果？人机关系的缔结将如何影响健康传播效果？这些都是我最近一两年研究的关注焦点。

在生活上，我努力做一个有趣的人。我喜欢一切与文化、艺术、历史相关的东西，因此博物馆、美术馆是我常去的地方。我尤其热衷于音乐剧。我最爱的音乐剧是《悲惨世界》，其次是《伊丽莎白》。同时我也坚持健身。这些兴趣爱好让我在繁忙的工作之余仍能保持活力，保持对生活的兴趣和热情。我也期待同样热爱生活、热爱科研的你加入我的研究团队！

获奖

•  广东省哲学社会科学优秀成果奖一等奖（2021年）

• 爱思维尔新闻传播学高被引学者（2021、2022、2023、2024、2025）

• 华南理工大学"教师教学荣誉体系"教学优秀奖（2023年）

• 全国传播学会人类传播和技术分会最佳论文奖（2016年）

• 全国传播学会人类传播和技术分会最佳学生论文奖（2013年）

论文发表（*号为学生）

英文论文

45. Rui, J.R. (in press). The social support divide: The unequal distribution of the benefits of social support among Chinese government employees. Accepted at Humanities and Social Sciences Communications. 

44. Zhou, F.*, Jiang, Y., Rui, J.R., & Li, K. (in press). Mediated grandparenting: How smartphones are embedded in Chinese grandparents’ coparenting practices. Accepted at Journal of Children and Media. 

43. Yao, Y.*, Dai, S., & Rui, J.R. (2026). Hookup on dating apps: A social norm approach to compare gender differences in hookup intention among Chinese young adults. Current Psychology, 45(2). Doi: 10.1007/s12144-025-08554-9  

42. Yao, Y.*, Rui, J.R. (2025). Lay belief matters: The boomerang effect of taste-focused message on healthy food marketing via psychological reactance. Journal of Sensory Studies, 40(5). Doi: 10.1111/joss.70075  

41. Zhuang, J., Shi, J., Rui, J.R., Zeng, J.*, & Xia, X*. (2025). Rethinking the interaction between social norms and uncertainty about risk perceptions in health and environmental behaviors: A cross-cultural replication and extension. Advance online publication at Health Communication. Doi: 10.1080/10410236.2025.2544234 

40. Yao, Y.*, & Rui, J.R. (2025). Thinking outside of yourself: The potential of awe in mitigating psychological reactance via inspiring self-transcendence. Advance online publication at Health Communication. Doi: 10.1080/10410236.2025.2456490

39. Wang, L., Rui, J.R., & Zeng, J. (2025). When trait reactance moderates the effect of controlling language on state reactance: Cross-cultural comparisons. European Journal of Health Psychology, 32(2), 53-69. Doi: 10.1027/2512-8442/a000169  

38. Ren, M., Wang, L., Chen, J., & Rui, J.R. (2024). How digital media usage predicts Chinese children’s intention to consume unhealthy food: Mediated by accessibility and moderated by digital media engagement. Advance online publication at Health Communication. Doi: 10.1080/10410236.2024.2433821

37.  Rui, J.R., & Wang, D*. (2024). Promoting HIV self-testing via emotional support messages among men who have sex with men in China. Patient Education & Counseling, 127, 108360. Doi: 10.1016/j.pec.2024.108360 

36.  Rui, J.R., Guo, J*., & Yang, K. (2024). How do provider communication strategies predict online patient satisfaction? A content analysis of online patient-provider communication transcripts. Digital Health, 10. Doi: 10.1177/20552076241255617.

35.  Yao, Y*., & Rui, J.R. (2024). Who likely experiences reactance to quitting messages: How individual cultural identification moderates the effect of controlling language on psychological reactance. Patient Education & Counseling, 123, 108245.

34.  Yao, Y*., Ma, Q., Wu, N., Zhang, Y., Rui, J.R. (2023). “Exercising like my sporty idol”: Sporty prototype perceptions associated with adolescents’ physical activity in an integrative behavioral prediction model. Current Psychology, 43(17), 15859-15871. Doi: 10.1007/s12144-023-05547-4

33.  Chen, J., Du, Y*., & Rui, J.R. (2023). How foods and beverages are promoted online: A content analysis of the digital food environment in China. Nutrients, 15(24), 5067. Doi: 10.3390/nu15245067

32.  Hu, J*., & Rui, J.R. (2023). Examining the relationship between preference for online social interaction and affective well-being via compulsive dating app use: The moderating role of algorithmic beliefs. CyberPsychology: Journal of Psychosocial Research on Cyberspace, 17(4). Doi: 10.5817/CP2023-4-2

31.  Rui, J.R., & Du, Y*. (2023). The more the better? The relationship between social support and perceived barriers to tuberculosis treatment across groups of different socioeconomic statuses in China. Patient Education and Counseling, 115, 107874. Doi: 10.1016/j.pec.2023.107874 

30.  Du, Y.*, Rui, J.R., & Yu, N. (2023). Shaping audience's attitude towards product placement in online videos: The mediating role of psychological reactance. Psychology Research and Behavior Management, 16, 1315-1329. Doi: 10.2147/prbm.s406558 

29.  Rui, J.R., Chen, J., Wang, L., & Xu, P*. (2023). Freedom as right or privilege? Comparing the effect of power distance on psychological reactance between China and the United States. Health Communication, 39(7), 1320-1332. Doi: 10.1080/10410236.2023.2212138 

28.  Yuan, S., Rui, J.R., & Xu, P*. (2023). Trust in scientists on COVID-19 vaccine hesitancy and vaccine intention in China and the U.S. International Journal of Disaster Risk Reduction, 86, 103539. Doi: 10.1016/j.ijdrr.2023.103539 

27.  Rui, J.R. (2023). Health information sharing via social network sites (SNSs): Integrating social support and socioemotional selectivity theory. Health Communication, 38(11), 2430-2440. Doi: 10.1080/10410236.2022.2074779

26.  Rui, J.R. & Guo, J*. (2023). Differentiating the stress buffering functions of perceived versus received social support. Current Psychology, 42(16), 13432-13442. Doi: 10.1007/s12144-021-02606-6

25.  Liang, S., Rui, J.R., & Xu, P*. (2022). Risk or efficacy? How age and seniority influenced the usage of hearing protection devices: A cross-sectional survey in China. Safety Science, 154. Doi: 10.1016/j.ssci.2022.105858

24.  Rui, J.R., & Cui, X. (2022). How technological affordances predict political expression via Quora: Mediated by risk appraisal and moderated by social motivation. CyberPsychology: Journal of Psychosocial Research on Cyberspace, 16(1). Doi: 10.5817/CP2022-1-1

23.  Yang, Q., Liu, J., & Rui, J.R. (2022). Association between social network sites use and mental illness: A meta-analysis. CyberPsychology: Journal of Psychosocial Research on Cyberspace, 16(1). Doi: 10.5817/CP2022-1-1

22.  Rui, J.R., Yuan, S., & Xu, P*. (2022). Motivating COVID-19 mitigation actions via personal norm: An extension of the norm activation model. Patient Education & Counseling, 105, 2504-2511. Doi: 10.1016/j.pec.2021.12.001

21.  Rui, J.R., & Liu, S. (2021). How do social network sites influence workout intentions: A social norm approach. Frontiers in Psychology, 12. Doi: 10.3389/fpsyg.2021.753189

20.  Rui, J.R., Cui, X., Xu, Q., & Yu, N. (2021). How public interactions via WeChat Moments predict the emotional well-being of Chinese seniors and emerging seniors: The moderating roles of perceived self-network discrepancy and age. CyberPsychology: Journal of Psychosocial Research on Cyberspace, 15(3). Doi: 10.5817/cp2021-3-2 

19.  Xia, T., Chen, J., Rui, J.R., Li, J*., & Guo, Y*. (2021). What affected Chinese parents’ decisions on tuberculosis treatment: Implications based on a cross-sectional survey. PLOS One, 16(1), e0245691. Doi: 10.1371/journal.pone.0245691

18.  Rui, J.R., Yang, K., & Chen, J. (2021). Information sources, risk perception, and efficacy appraisal’s prediction of engagement in protective behaviors against COVID-19 in China: Repeated cross-sectional survey. JMIR Human Factors, 8(1), e23232. Doi: 10.2196/23232

17.  Liang, S., Chen, J., Rui, J.R., Guo, J*. (2021). The boomerang effect of tuberculosis knowledge and self-efficacy on Chinese patients’ intention to seek timely treatment and adhere to doctors’ regimens. Patient Education and Counseling, 104(6), 1487-1493. Doi: 10.1016/j.pec.2020.10.030

16.  Rui, J.R., Cui, X., & Liu, Y. (2020). They are watching me: A self-presentational approach to political expression on Facebook. Mass Communication and Society, 23(6), 858-884. Doi: 10.1080/15205436.2020.1740741

15.  Rui, J.R. (2020). How a social network site profile affects employers’ impressions of the candidate: An application of norm evaluation. Management Communication Quarterly, 34(3), 328-349. Doi: 10.1177/0893318920916723

14.  Rui, J.R., Yu, N., Xu, Q., & Cui, X. (2019). Getting connected while aging: The impact of WeChat network characteristics on the well-being of Chinese mature adults. Chinese Journal of Communication, 12, 25-43. Doi: 10.1080/17544750.2018.1530270

13.  Rui, J.R. (2018). Objective evaluation or collective self-presentation: What people expect of LinkedIn recommendations. Computers in Human Behavior, 89, 121-128. Doi: 10.1016/j.chb.2018.07.025

12.  Rui, J.R., & Li, S. (2018). Seeking help from weak ties through mediated channels: Integrating self-presentation and norm violation to compliance. Computers in Human Behavior, 87, 121-128. Doi: 10.1016/j.chb.2018.05.022

11.  Rui, J.R. (2018). Source-target relationship and information specificity: Applying warranting theory to online information credibility assessment and impression formation. Social Science Computer Review, 36, 331-348. Doi: 10.1177/0894439317717196

10.  Rui, J.R. & Stefanone, M.A. (2018). That tagging was annoying: An extension of expectancy violation theory to impression management on social network sites. Computers in Human Behavior, 80, 49-58. Doi: 10.1016/j.chb.2017.11.001

9.  Liu, Y., Rui, J.R., & Cui, X. (2017). Are people willing to share their political opinions on Facebook? Exploring roles of self-presentational concern in spiral of silence. Computers in Human Behavior, 76, 294-302. Doi: 10.1016/j.chb.2017.07.029

8.  Cui, X., Rui, J.R., & Su, F. (2016). From immediate community to imagined community: Social identity and the co-viewing of media event. Global Media and China, 1(4), 481-496. Doi: 10.1177/2059436416681177

7.  Rui, J.R., & Stefanone, M.A. (2016). The desire for fame: An extension of uses and gratifications approach. Communication Studies, 67, 399-418. Doi: 10.1080/10510974.2016.1156006

6.  Rui, J.R., & Wang, H. (2015). Social network sites and international students’ cross-cultural adaptation. Computers in Human Behavior, 49, 400-411. Doi:10.1016/j.chb.2015.03.041.

5.  Rui, J.R., Covert, J.M., Stefanone, M.A., & Mukherjee, T. (2015). A communication multiplexity approach to social capital: On- and offline communication and self-esteem. Social Science Computer Review, 33, 498-518. Doi: 10.1177/0894439314552803.

4.  Rui, J.R., Chen, Y., & Damiano, A. (2013). Health organizations providing and seeking social support: A Twitter-based content analysis. CyberPsychology, Behavior, and Social Networking, 16, 669-673. Doi:10.1089/cyber.2012.0350.

3.  Rui, J.R., & Stefanone, M.A. (2013). Strategic image management online: Self-presentation, self-esteem, and social network perspectives. Information, Communication, and Society, 16, 1286-1305. Doi: 10.1080/1369118X.2013.763834.

2.  Rui, J.R., & Stefanone, M.A. (2013). Strategic self-presentation online: A cross-cultural study. Computers in Human Behavior, 29, 110-118. Doi: 10.1016/j.chb.2012.07.022.

1.  Xu, W., Stefanone, M.A., & Rui, J.R. (2013). The benefits and burdens of network diversity: Political engagement on social networking sites. First Monday, 18. Doi: 10.5210/fm.v18i9.4822. 

中文论文

10. 芮牮、郑雯斐（2026），《自驱型社会支持交换：在线社区中青年群体的社会支持匹配度研究》，《新闻春秋》，02，23-33

9. 芮牮、张洁、陈娟（2026），《以患者为中心的医患沟通的边界反思——以期望违背理论为视角》，《传播创新研究》 ，2，82-96+241

8. 芮牮、姚遥（2025），《从社会支持到数智支持——人工智能时代社会支持研究的范式革新》，《新闻记者》 ，10，68-84

7.  芮牮（2024），《娱乐至死？——娱乐手段对防诈骗短视频点赞量的影响》，《国际新闻界》，46（07），114-136

6.  芮牮、李林燕*，（2024），《媒介接触还是媒介互动：新媒体使用行为对健康类产品推广效果的影响研究》，《新闻春秋》，4，52-62

5.  芮牮、郝红燕*、王潇*，（2023），《微信公众号制造焦虑的机制研究》，《青年记者》，2，47-49

4.  徐鹏*、芮牮，（2021），《规避风险还是遵从规范？——社交媒体对女大学生接种HPV疫苗意向的实证研究》，《中国网络传播研究》，9，145-168

3.  刘双庆、芮牮，（2021），《社交媒体接触对用户运动规范感知与健身意向影响机制研究》，《新闻记者》，6，53-64

2.  芮牮、刘颖*，（2020），《健康传播效果研究的缺失与路径重构》，《新闻与写作》，8，59-67

     1.  芮牮、陈宏亮，（2020），《社会资源还是父母示范——大学生微信阅读的数字鸿沟研究》，《新闻记者》，5，50-59 

科研项目

主持纵向课题

• "健康中国"视域下我国媒体健康传播力的提升策略研究，国家社科基金，2021年（已结项，良好）

• 健康中国背景下的社区传播，广东省教育厅，2019年

主持横向课题

• 广东省健康传播力指数研究项目，广东省卫生健康宣传教育中心，2024年

• 深圳生态环境科普课程开发及实践项目，广东省环境科学学会，2023年

• 宝安区企业工人听力健康研究，深圳市宝安区沙井卫生监督局，2020年

参与横向课题

• 中国儿童不健康食品和饮料的数字营销研究，联合国儿童基金委，2022年

授课情况

博士课程

• 社会科学研究方法

硕士课程

• 健康传播理论

• 论文写作与学术规范

• 新媒体传播研究

本科课程

• 新媒体用户分析

• 调查统计与分析

• 新媒介与社会

• 数据分析基础

工作理念

科研理念

我不是坐在书斋里的学者，因为我认为研究的意义在于回馈社会。从整个社会体系运转的逻辑来看，高校并不直接创造价值，反而是接受社会的滋养。所以我才关注健康问题，因为健康关系到所有人的幸福，也是一个国家发展到一定程度的必然要求。我的研究注意到健康领域中社会支持效果的不平等，因为健康是每个人的权利不论贫富；我的研究注意到媒介环境对中国儿童不健康饮食的负面影响，因为个人的健康从来不只是个人的责任，更需要社会环境的支持。我希望我的研究不只是产出论文，更能够帮助到更多人，以微薄的一己之力推动社会的进步，以此回馈社会的滋养。

培养理念

从2019年开始，我已经指导了14名硕士生和2名博士生，其中已有9人毕业。我希望我的学生能成长为具有独立思考能力和研究能力的人，因为无论是否在学术界，思考和研究都是决定一个人职业发展高度的最重要的能力。因此，我的工作是引导他们发现自己的兴趣所长，教会他们如何发现问题、如何思考问题、如何搜集材料解决问题。我更希望学生在科研中发现自己的兴趣点，而非复刻我的研究志趣，因为虽然在我的团队中我是一个领导者，但我的职责并非培养追随者，而是培养未来的领导者。希望我的学生毕业后都能在他们各自的领域内成为领导者。